Lifestyle | Lifestyle TV Channel
Launched in September 2007, GOODTiMES is India's youngest lifestyle & entertainment television channel. The channel has rapidly drawn its target audience of socially upbeat, well-travelled, cosmopolitan viewers who want to live in style, admire fashion, are adventurous about food and travel and want more out of every moment in life with both back-packing and high flying budgets. GOODTiMES presents world-class, aspirational lifestyle programming that advocates living large - giving its viewers affirmative mantras for how to enjoy FOOD, ADVENTURE, WEDDINGS, FASHION & STYLE. The lineup of shows covers every aspect of the lifestyle genre to portray and cater to an increasingly global India.
The channel’s tag-line #DesiAtHeart, integrates and recognizes digital as a part of the channel's DNA and the fact that even though we have travelled the world, sampled the most unique global cuisines, recognized the most internationally celebrated designer brands, we are all somewhere still very Desi At Heart! While it exemplifies what the channel stands for, it is also a call to action, as it encourages the GOODTiMES viewers to be vocal for local which is the need of the hour! With this vision in mind, GOODTiMES has expanded its reach on the digital domain with its younger and edgier avatar – (their website) and @mygoodtimes (their social handle) which have grown exponentially in the last few months as more & more people are consuming online content.
Having been in this business for over a decade, GOODTiMES constantly exudes a new outlook, fresh energy and significant content that suits the changing needs of their audiences.
Chief Executive Officer
An alumni from the School of Planning and Architecture with a specialization in Town Planning Arati started her career with NDTV news in 1995. She worked on India’s First Breakfast show Good Morning India which she went on to produce. In 2003, she played a key role in the launch of the NDTV news channels where she set up the production division of the channels in Mumbai as well as produced the flagship show for NDTV called Jai Jawan which has won multiple awards including Indian Television Academy and Indian Telly Awards. In 2007, when NDTV GOODTiMES launched she was instrumental in setting up the channel and was the Head of the Style and Fashion Division where she has launched Band Baajaa Bride which won at the Asian Television Academy and Hunt for the Kingfisher Calendar girl to name a few of the shows . In 2013, she took over as Head of Programming of the channel and started working towards making the channel platform agnostic. In 2018, when the channel moved out of the NDTV group she took over as the COO and in a year’s time has become the CEO of the channel and plans to make GOODTiMES the biggest destination for lifestyle & entertainment in the country. The platform is on TV with a wide digital presence on the web as well as OTT.