• Anushree Bhattacharyya

How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

Blade Air Taxi Service in India: BLADE India – the Indian arm of US-based start-up BLADE Urban Air Mobility, Inc, which has rolled out its services in India, has positioned itself as a premium service. With this, the company will not advertise instead it will focus on creating loyalty programs and will depend on financial service providers such as American Express. “ This is a new product for a market like India which is targetted at the urban population. We have just started and we will rely on word-of-mouth in addition to digital. On digital, we plan to drive a very targetted conversation. We don’t plan to advertise, currently, especially on traditional medium” Rob Wiesenthal, CEO, BLADE, told BrandWagon Online.


Read More

0 views0 comments

Recent Posts

See All

Why Take The Road When You Can Fly?

Come March 2019, you will be able to cover Mumbai to Pune in just 40 minutes with Blade India’s helicopter services Buckle up people, for flying over the dynamic cities of Mumbai and Pune in helicopte